Will Bowlby

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Will Bowlby

After falling in love with Indian food whilst working in Mumbai, Will Bowlby returned to the UK to open Kricket, a modern Indian restaurant with plenty of British twists.

The UK’s love affair with Indian food is well-documented – no other country outside of India has the same number of Indian restaurants in its high streets. There are the takeaways and curry houses many of us grew up, serving an Anglicised menu many would argue is a cuisine in itself; then you have the high-end, Michelin-starred establishments that show how Indian flavours can be used to create some of the most beautiful, refined dishes in the country. Will Bowlby’s trio of Kricket restaurants in London sit somewhere in the middle, offering playful, interesting and modern Indian food without the trappings (and costs) of Indian fine dining.

Will became interested in food when he was around ten years old (‘I think it was Jamie Oliver that got me going’), and by the time he was sixteen he’d set up a one-man catering company that paid his way through university and some travelling. As soon as he’d finished his studies, he asked legendary chef Rowley Leigh how to break into the industry. Rowley offered him a job in the kitchen of his restaurant Le Café Anglais.

‘I was thrown in the deep end on the vegetable section, which was massive,’ says Will. ‘It was really tough, but I kept my head down and over the next two years worked my way through every section there. It really taught me all the basics and I learned as much as I could about classical techniques and ideas.’

Will left Le Café Anglais with a plan to work in a different style of restaurant to further his knowledge, but when he was offered a head chef position working at a European restaurant in India, he decided to go for it. ‘I was only twenty-four and almost definitely not experienced enough, but I went for it anyway and moved to Mumbai. It was an intense two years – Mumbai is a difficult place to live in many respects – but it was also really exciting and unlike anything I’d done before. The idea of a European restaurant is incredibly vague in India; I suppose it’s more like a continental restaurant than anything. But while I was there it was the exposure to regional Indian cuisine that caught my attention.’

As his interest in Indian food grew, Will began travelling around the country as much as possible. ‘The sheer variety of food on offer is just incredible,’ he says. ‘The history behind it all is really interesting too – different regions have been influenced by everything from Portuguese colonisers to Middle Eastern invaders. It’s different wherever you go. I particularly love southern Indian food – Kerala is great for light, coastal seafood, but then you head east and the spices are used completely differently. The most interesting food I’ve had was in Lucknow, in the north, as it’s so rich, influenced by the Mughals from hundreds of years ago. You also can’t ignore the street food in Old Delhi, which is not particularly healthy but it’s incredibly delicious.’

Despite originally having no interest in returning to the UK to cook Indian food, Will realised there was a gap in the market, between the high street curry houses and the high-end restaurants. The idea for Kricket began to form, and when he teamed up with an old friend from university and now business partner Rik Campbell, they began looking for a site in London. Will also worked for a year at Cinnamon Kitchen under renowned Indian chef Vivek Singh, to get some proper experience and guidance on Indian cooking techniques and dishes. When they came across Pop Brixton in 2015, a collection of shipping containers perfect for pop-up restaurants, they knew they’d found the perfect sounding board for their idea.

‘We basically built the whole place ourselves, with just had two long tables enough for twenty covers and a tiny kitchen in the back,’ explains Will. ‘We had no idea what we were doing, but people seemed to really like it. We got good reviews and were always busy, and eventually we got the chance to open a permanent site in Soho, which has now become our flagship restaurant.’

The food at Kricket showcases the vast variety of food found throughout India – but by using seasonal British produce, Will and the team are able to add their own twists and adaptations to more traditional Indian dishes. One of their bestselling dishes is a samphire pakora, and the likes of goose vindaloo, celeriac chaat, tandoori poussin and butternut squash in makhani sauce show how British ingredients and Indian flavours come together in a contemporary, inventive menu.

Today, Kricket has five sites – in Soho, Brixton, White City, Canary Wharf and Shoreditch, the last two of which opened in 2024. This growth happened pretty fast – Will wasn’t even thirty when White City opened in 2018. ‘We never really planned for this to happen – plans change all the time,’ he says. ‘For example, we were looking at opening a Kricket in Amsterdam at the beginning of 2020, but of course that didn’t happen because of the pandemic; we ended up going into delivery instead. We’re conscious of not growing too quickly and we never want to lose what makes our current restaurants a success, but I think there’s plenty of opportunity to bring what we do to places other than London in the future.’

Today, that middle ground between old-school curry house and Michelin-starred Indian restaurant has more to offer – the likes of Dishoom, Gunpowder, Brigadiers and Bombay Bustle all offer their own interesting and delicious takes on Indian cuisine. But Kricket stands out from the crowd by being inventive, playful, accessible and educational all at once. Anglo-Indian food is nothing new; chicken tikka masala being the perfect example. But the food at Kricket heralds a new way of combining the two, with an emphasis on showcasing the different regional cuisines of India in the process.