Great British Chefs is a unique business that leverages its deep insight into foodies to help brand partners understand and engage their target audience. We provide our partners with actionable insight into their categories and help them optimise their story so that it resonates with foodies. We provide a full-service marketing solution with authority and credibility that has been proven to deliver strong results.
Great British Chefs is a numbers-driven business that believes in the power of data. We have deep insight into our users, who have answered over 900,000 questions for us in the last 12 months. We measure everything we do and this approach has helped us grow our social channels and website traffic rapidly. We apply the same data-driven approach to the work we do with clients.
Great British Chefs recorded 63 million page views in 2020 (53 million unique) and is growing year-on-year. The traffic is predominantly organic and comes from foodies who are searching for recipes and food-related content. The visitors to our website spend longer on our site and view more pages than any other UK food site (source: Similarweb.com) because it is faster, functionally superior and filled with beautiful, engaging content.
Over the years, Great British Chefs has built a loyal community of passionate foodies. Our users love food and are always keen to be part of the conversation. They comment, like and share our posts, acting as advocates and influencers to the rest of the UK’s foodie community.
We are a marketing focused publisher, so we understand how to influence consumers, change behaviour and build brands. We make sure we understand the challenges our brand partners face before creating customised solutions that deliver results. Our solutions are born out of the deep insight we have into our foodie audience and our expert culinary knowledge.
Great British Chefs is a genuinely credible brand that is highly respected by chefs, food influencers and our community. We are the go-to brand for cooking advice and provide more premium and authoritative food content than anywhere else on the web. We leverage our position and industry relationships to endorse a small number of brands that we truly believe in.
We are driven by a belief that without deep insight and understanding of consumers and categories, campaigns and brands will fail. We conduct regular research with our audience and leverage this understanding to help our brand partners understand consumers’ real motivations. We also provide consultancy to help solve the myriad of challenges facing them.
For more information about partnering with us, please get in touch using the form below, or contact Luke Peachey-Thacker and Nissa Naik from our partnerships team via partnerships@greatbritishchefs.com
