Insights and Consultancy


Insights and Consultancy

We are driven by a belief that without deep insight and understanding of consumers and categories, brands will fail to reach their potential. Our audience answered over 900,000 questions in the last 12 months which covered topics as diverse as pickling, slow-cooking and what’s in their store cupboard. We leverage this insight and our connections in the world of food to help our brand partners build businesses with real impact.

Deep actionable data

We have the internal research capabilities to analyse large quantities of data and process it to uncover actionable insights. Our users complete regular surveys that give us a highly nuanced view of foodies across a wide range of topics. We understand what they are motivated by, what they cook, what products they buy, their attitudes and concerns. No one else possesses this level of data about Britain’s 14 million foodies and we leverage it to help our strategic brand partners.

Category insight

We work with brands to help them understand their categories, how foodies engage with them and where the real opportunities for growth reside. We work with our partners to design and deliver research, interpret the data into actionable insights and run processes and workshops that help them apply this insight to their business challenges.

Brand insight and consultancy

Foodies’ perspective on brands is often different to that of the general UK population. We help brands understand these differences and how they can tailor their story and products to excite and engage foodies. We have worked with a wide range of brands to help them reach their potential.


There are 14 million foodies in the UK who are looking to buy new and interesting products and services. With our background in brands and innovation, we are uniquely placed to help our partners create new products that will engage foodies.

What We Do

We are dedicated to understanding the foodie consumer and developing unparalleled relationships with some of the greatest culinary talent the world has to offer. We leverage this insight and access to the best culinary minds to create and deliver campaigns that help solve our brand partners’ challenges.

We are a marketing focused publisher, so we understand how to influence consumers, change behaviour and build brands. We make sure we understand the challenges our brand partners face before creating customised solutions that deliver results. Our solutions are born out of the deep insight we have into our foodie audience and our expert culinary knowledge.

Great British Chefs is a genuinely credible brand that is highly respected by chefs, food influencers and our community. We are the go-to brand for cooking advice and provide more premium and authoritative food content than anywhere else on the web. We leverage our position and industry relationships to endorse a small number of brands that we truly believe in.

For more information about partnering with us please get in touch with our Partnerships Directors Luke Thacker directly at or Nissa Naik at