2,007 people were asked an extensive list of questions about their cooking, eating, buying food and dining out habits, the results of which we then compared with the answers given to us by the Great British Chefs community. The outcome was fascinating, and shows how deep Brits' love affair with food runs. We now know that 39% of people in the UK consider themselves foodies and 30% are cooking from scratch 5 times a week.
While our previous surveys have all focused on what the Great British Chefs community had to say, this is the first time we’ve had a look at the comparison to the rest of the UK. There’s a significant difference between the two – while 68% of people said they either love or enjoy cooking, that’s nothing compared to the 90% of the Great British Chefs audience.
We also looked at how age, gender, location and socio-economic factors play a part in how someone eats, shops and cooks. For instance, we know that eighteen to twenty-four year olds love cooking more than people in socio-economic group AB, and that Londoners love cooking more than those in Wales. We know women consider themselves better cooks than men and that younger Brits avoid certain categories of food, like meat, more than older groups.