There are plenty of stories in the media about how more of us are becoming vegan, which new cuisines are on the rise and the sorts of shops we visit – but we’ve got the stats that separate speculation from hard truths.
In brief, it’s clear that the plant-based revolution is showing no signs of stopping. As a nation, we’re buying less red meat than we were a year ago, and over half of Committed Foodies are trying to follow a more plant-based diet. When it comes to dairy or gluten-free diets things get a little more complicated, as over a third of Committed Foodies are trying to cut down on both yet the vast majority consider dairy and gluten to be part of a balanced diet. This shows that while the number of strict vegetarians and vegans remains small, lots of Committed Foodies are seeking to eat more vegetarian and vegan products and dishes. Processed foods are on the decline too, with 77% of Committed Foodies avoiding them (a 12% increase from 2018).
To get a deeper understanding of our research be sure to download the white paper at the end of this article, which contains the highlights of our research and is full of statistics, trends, facts and figures that show how attitudes to food and drink are changing in the UK. You can also watch the recording of the webinar we hosted on 1 February 2019, which expands on the highlights of our report below.