What makes this potato special is its Protected Geographical Indication status. What does that actually mean? Well, the EU brought in legislation in 1993 which protects food names based on a traditional recipe or geographical location. The scheme aims to protect products against being imitated in the EU.
Why is this important? Think about how many cheeses there are called ‘cheddar’ but how many are actually made in the geographical location they should be? Champagne for example is only made in Champagne. It cannot be called Champagne if it is not. The French have fought to protect it and the area where it’s made and this is what the Food and Drink Wales Industry Board are seeking to do with these potatoes and a variety of other Welsh food products.