As the online home for foodies, we strive to understand everything about our community’s culinary habits and ambitions. We work with the best chefs and food writers, who are opinion leaders of the food world, to maintain our position at the forefront of cutting edge trends and ideas. We leverage this insight to create content that helps our users deliver on their foodie aspirations.
Too often research is conducted with a generic audience that lacks the culinary specificity and sophistication of the brand’s target. This results in misguided product-led campaigns and communication and product stories that ultimately fail to resonate in market. With significant existing category insight, we are able to help food brands run specific research which gives them the information they need to truly help tailor their messages to a sizeable and discerning foodie audience.
We leverage our insight into foodies’ habits, industry knowledge and close relationships with Britain’s top chefs and food writers to help brands evolve and define their strategy. Brands often struggle to obtain the key information and necessary understanding to enable them to communicate effectively and develop successful products that resonate with a more discerning audience. We have worked with a number of top global and UK food brands to help shape their strategy, stimulate NPD, create inspiring content and deliver cut through campaigns.
Our websites reach over eight million unique browsers a year and delivered 30 million page impressions in 2016 via 13 million visits. We have a highly engaged audience that comes to us for inspiration, education and foodie escapism. We also have over a million followers across our social media channels.
self confessed foodies
Happy to pay extra for quality food
We regularly produce white papers on topics that interest us and our brand partners. In January 2017 we completed the largest foodie survey in the UK that looked at the average foodie’s cooking habits (ingredients and dishes), what was in their cupboard and the appliances they own. Further white papers are currently in development, so please get in touch if you would like to hear more.