The war on bread must end. Politicians frequently align themselves with the concerns of the common people in order to win favour with potential voters. Recently, good old Nick Clegg attempted (and failed) to do so with a North Face Fleece. Ed Miliband tried it on with a bacon sandwich last year. But last week, David Cameron hit on a master-stroke in buttering us up. He did so, not by finally coming clean about increasing inequality in society, or by revealing his shame at running a nation where in 2013-14, over 900,000 people relied on food banks to eat. No, he admitted he was taking part in a ‘great patriotic struggle’ by ‘giving up bread’.
You can hear the spin doctors having a field day at this one: ‘Don’t tell them you’re quitting booze, David! They’ll think you’ve got a drink problem! Don’t say you’re giving up chocolate! They’ll think of you in a Alan Partridge-esque scenario sharing a dark night of the soul with a Toblerone! Stick with bread, David - everyone’s giving it up’
Sales of sliced bread fell by 8.9% last year, partly due to the fact that people are blaming everything bad that has ever happened on it. Setting aside coeliac disease and genuine gluten intolerances (and intolerances can be very tricky to identify - check out FODMAP diets for even more confusion), why are we turning our backs on such a staple?