When Häagen-Dazs was first launched by founder Reuben Mattus in 1960s America, he did so with three key flavours: chocolate, vanilla and coffee. Now the time has finally come – Häagen-Dazs has just released its long-awaited coffee ice cream to supermarkets across the UK. But why has it taken so long for this iconic flavour to reach our shores? Britain has a long and illustrious history with coffee, using the rich, bitter flavours in all manner of cakes and desserts as well as now boasting a thriving café culture.
Despite being an established country of coffee-lovers, the UK has only relatively recently opened its eyes to the world of artisan coffee, evidenced by the new wave of independent coffee shops and craft coffee roasters to have taken Britain by storm in the last five years. Our new, more discerning palates have prompted us as a nation to go on the search for the best coffee available, made from only the highest quality beans. Perhaps it is this new-found interest and dedication to top grade speciality coffee that has induced Häagen-Dazs to bring their coffee ice cream to the UK – at last!