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Great British Chefs White Paper: understanding Britain's love affair with food

Great British Chefs White Paper: understanding Britain's love affair with food

by Great British Chefs 26 July 2017

In the last twenty years, the UK has developed a genuine appreciation and enjoyment of great food. But just how far have we come? Read our white paper on foodie segmentation to find out.

It’s fair to say that British food has not always been seen in the most positive light in the past, particularly in comparison to that of our European neighbours. But in the last twenty years or so, the UK has developed a genuine appreciation and enjoyment of great food. It seems that there has been a huge increase in interest, both in cooking at home and going out to eat, whether it be from a street food stall or in a Michelin star restaurant.

But just how far have we come? In our quest to understand the length and breadth of the nation’s food obsession, we commissioned a survey. 2,007 UK-based consumers answered the call, reflecting a wide range of the UK in terms of age, region and socio-economic background.

Download the foodie segmentation white paper

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Download our in-depth report into understanding Britain's love affair with food. Find out about the similarities, differences and best ways for brands to communicate with the three consumer segments: Committed Foodie, Weekend Foodie and Home Cook.

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Thank you for your interest

We have sent you a link via the email address you provided to download the full PDF white paper report.

Alternatively, you can click here to download the white paper instantly.

If you have any questions about the report then please get in touch with us via the contact form.

As you’ll see from the white paper we’ve compiled, there’s no doubt that Britain has become a nation of foodies. 66% of Brits would class food as one of the things they love most in life. Beyond that, we’re not just a nation of eaters, we’re committed cooks too – 68% of Brits agree that they love or enjoy cooking, with 67% saying that they particularly like tackling new recipes when they’re at home.

This white paper also delves deep into our buying habits when it comes to produce, examining how we’ve progressed as a country when it comes to considerations such as quality, provenance, health and branding.

Above all, It’s clear that Britain has developed a forward-thinking attitude to creating and enjoying our own food. If you’re intrigued to see where you fit into the national foodie landscape, click the link above to download the full white paper!

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