Thinking up what gifts to get your friends and loved ones for Christmas can either be very rewarding or incredibly stressful – especially if they have discerning tastes. For cooks and foodies who spend the year buying themselves the latest books and gadgets, it can be especially tough knowing what they already have and would actually use.
The three most popular foodie gifts are cookbooks, kitchen equipment and vouchers for restaurants or courses. In our recent survey, over seventy per cent of people said they had both bought and received a cookbook as a gift in the past two years, while sixty-one per cent gave and received cookware. When asked which foodie gift they hated the most, almost half chose a gadget or piece of kitchenware because they already owned something similar, it was poor quality or something they’d never use.
For a gift that’s guaranteed to please any cook with a keen interest in food, vouchers for a class at a cookery school are hard to beat. Books and gadgets might be the more popular choice at Christmas, but while only eight per cent of people in our survey received cookery school vouchers, almost all of them listed it as one of their favourite gifts of all time. This is because a day out, unlike a cook book, is interactive, entirely unique and can be tailored and adapted to particular people with interests in specific areas of cooking. The lessons learnt will last a lifetime and improve skills in the kitchen permanently – knowing how to make sausages from scratch, for example, or even being able to butcher a pig are rare life skills that can contribute to a better quality of life; something that any cook would be delighted to get. To top it all off, they’ll get to eat all the starters, mains and desserts they’ve created – perhaps with a cocktail or two – at the end of the day.